Scarlett Johansson born in November 22, 1984, in Manhattan, New York, from a Danish family has worn priceless jewels plucked from the archives of the some of the most esteemed jewelry houses in the world—but one piece that’s especially meaningful to her is a new David Yurman rubber Cable Bracelet, which will be sold for $20 with 100% of net profits benefitting The Lower Eastside Girls Club (LESGC). It comes just in time with the new David Yurman spring campaign, titled “Nature’s Artistry,” starring the Oscar-nominated actress and Shawn Mendes.
It comes just in time with the new David Yurman spring campaign, titled “Nature’s Artistry,” starring the Oscar-nominated actress and Shawn Mendes. The campaign includes a series of portraits and short film vignettes illustrating nature as a source of inspiration for David Yurman. Marking Johansson’s second year partnering with the jewelry house, she was announced as a David Yurman ambassador last spring. Starting April 13, 20% of sales from a curated assortment of David Yurman designs selected by Johansson will benefit the LESGC, which offers free programming in art, STEM, digital media, leadership, entrepreneurship and wellness for young women of color in New York City.
Why did you want to continue working with David Yurman?
I have had such a great experience with Evan [Yurman] and his parents. It sounds crazy, because it’s a huge global brand, but it just feels like an intimate family project. The Yuman family are so warm and welcoming. They’re creative and have an amazing familial energy. It’s just a total pleasure working with them. I love making our campaigns together because it feels like an opportunity for all of us to be creative together. It’s so nice to see the images around city and all these iconic locations is surreal. They’re absolutely gorgeous.
What was your favorite part of shooting the new campaign?
Probably just being in that location. I have such a wonderful relationship and memories with the east end of Long Island, and I know it’s meaningful also for Evan and his parents to be in that beautiful setting. It was work, but it didn’t feel like [it]. There was an ease about shooting the campaign, which is unusual when you’re working with a big client. In the past, I’ve worked with big fashion houses and sometimes you feel the pressure from the client, like you don’t know if you’re capturing their vision for what they have and it can be kind of stressful, but it felt like hanging out with friends and making beautiful pictures and videos.
What do you like about the Nature’s Artistry collection?
It feels deeply personal, I think particularly to Evan, because the designs are personal for him. He has such a creative mind and his enthusiasm is exciting. When you’re working with the pieces, he has put so much love and thought into each one individually—how it moves and how it’s hinged and all the craftsmanship that goes into each piece connected to one another. I love that. And I love working with artists like that. This collection particularly is artistically important to Evan; it’s meaningful.
Why did you choose to support The Lower Eastside Girls Club?
I thought of The Lower Eastside Girls Club because our first campaign was all about this love of New York that we share, and we shot it during when the city was still very much been affected by COVID. It was not long after we’d all quarantined for so long, so it was about coming together again and the city reopening. I wanted to work with an org that I felt had a direct impact on the residents here and their organization feels so much like a family. They’re a free, safe place for girls to explore their passions and encourage them to use their creative brain to find what they’re interested in and what they can get careers out of. It’s such an amazing organization for girls to connect with one another.
Personally, how do you like to wear jewelry?
When I became an adult I bought jewelry for myself but as I’ve gotten older I’ve held on to things more that people have given to me. I have a lot of nice things for my daughter to inherit that were things I really loved. My dad was an architect and he introduced me to Victorian jewelry and my aunt was a Victorian jewelry specialist in London. She has some really cool things and I learned a lot about the design and meaning of the pieces through her and my dad and going off and digging myself.
When we were chatting he brought out this insane tray of these glowing orbs; they were amazing opals he’s collected for however many decades of going to gem shows and places like that. He said, I’m going to make you a ring out of one of these and it was such an amazing gesture. I was shocked when he put a little stone in each one to represent my family. He’s so thoughtful. I wear that every day too. Sometimes I will if I’m going out. For events I get to wear insane things that I could never own, so that’s always fun, too.
What are your favorite pieces that you’ve worn on the red carpet?
I always try to see if the old jewelry houses will let me access their vaults because they have things that nobody even has seen in decades. It’s always fun to dust them off and they’re priceless. A lot of them are pieces that houses buy back from personal collections and stuff like that, and keep them for inspiration or whatever. So, I’ve worn quite a few of those types of pieces from Bulgari and Cartier.