Stand Up Against Street Harassment

L'Oréal Paris presents Stand Up: a valuable training in which you learn to deal with street intimidation as a witness.

Most women recognize it; look around you anxiously when you walk through the dark, clutch your keys between your fingers and above all don't make eye contact. If, despite these measures, you are approached, whistled at or intimidated by an unknown person, you hope that you can count on others in the area. 

And that often turns out to be in vain. While as many as 80 percent of women experience street harassment, only 25 percent can count on help from bystanders. And you can change that – today.

Street harassment does not only occur among women. People with a migration background and the LGBTQIA+ community also regularly feel unsafe on the street. This occurs in varying degrees. For example, you can be shouted at or – and this is a lot more serious – someone cannot keep their hands to themselves. Chances are you've seen it happen, but you didn't know how to intervene. After all, you don't want to escalate the situation or put yourself in danger.

L'Oréal Paris, together with research partner Ipsos, conducted international research into street harassment. It showed that sexual harassment on the street is the biggest problem women face worldwide. Hard facts . This ensures that women cannot move freely through the world and is at odds with the core values ​​of women's emancipation. A concept that L'Oréal Paris is happy to champion.

In collaboration with the Fairspace Foundation, a local NGO, the beauty group launched the Stand Up Against Street Harassment program on March 8, 2020. Part of this is the online training Stand Up , which focuses on street intimidation and sexual harassment in public spaces. In just ten minutes you will learn what you can do as a witness. Important, as the same study found that as many as 79 percent of people benefited from bystander intervention. Spread the word  by sharing the training with your partner, friends, family members and colleagues. Together we stand strong against street intimidation.

To date, 2,069,499 people have already completed the training and that number is growing steadily. Everyone, regardless of whether you have ever experienced street harassment, can benefit from this valuable knowledge. With a small gesture you can make a huge difference for the victim.